Creative Strategies in Developing an Ethical and Profitable Private Practice

Description: As most of us know, we didn’t learn business planning or marketing techniques in graduate school. The #1 question people asked me during workshops and in our Facebook group, My Private Practice Collective,  is “How do I get clients?”.   I’m here to tell you my strategies that have helped me double in income every year I’ve been doing private practice full-time. Nine years ago when I started my practice, I was the DIY Queen. Mondays were my slow day and I worked for hours on a website that did NOTHING for me! When I began to use Facebook and Google to market my practice, I did it all myself and I didn’t have a plan. I listened to some podcasts and I read blog posts but I knew I needed to create a solid and ethical business plan for myself because I had big dreams. By learning to build an ethical practice, I’ve been able to:

• Generate over $2,000,000 in yearly income for my group practice.
• Create an ethical practice that serves a diverse population.
• Find the happiness I knew was waiting for as a therapist.

Are you worried about creating a winning strategy to build and grow an ethical private practice? It’s time to change the course of your private practice By learning to start and grow your private practice, you will be able to… 

• Increase your revenue by increasing your pricing and the services you provide.
• Work with your ideal client and offer them high-quality therapy and counseling.
• Create a schedule that fits into your lifestyle, such as taking more vacations, not working on the weekends, or cutting down on your evening appointments.
• Follow ethics related to social media, marketing, and providing services to clients.

CE Broker Tracking #: 20-948832

This event is sponsored by FMHCA, an NBCC-Approved Continuing Education Provider. FMHCA NBCC Provider# 2058. Programs that do not qualify for NBCC credit are clearly identified.  FMHCA is solely responsible for all aspects of the program. This course is approved by the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling, LMHC, LMFT, LCSW – FMHCA CE Broker #: 50-748

Learning Objectives:

1. Create a niche and ideal client that speaks to your soul
2. Identify ways to use Google Adwords and SEO to drive traffic to your website
3. Strategize community-based marketing to create a steady stream of referrals
4.  Identify ethical principles to follow

Amanda Landry is a published author of the book, “Guided Journal for Women with Anxiety.” As a licensed therapist for more than 15 years, she has helped teenagers overcome depression and anxiety, go off to college, and become successful in their lives. Amanda is a Licensed Mental Health Counselor, Certified Addictions Professional, National Certified Counselor, and private practice consultant. She owns a group practice called Caring Therapists, with several locations throughout Florida that specialize in Cognitive Behavioral Therapy, stress management, increasing self-worth, incorporation of meditation and mind/body connection, mood management, anxiety reduction, empowerment and work/life balance. Amanda focuses on treating anxiety and depression in teens and adults through holistic and evidence-based practices. She is a believer in holistic treatment, practices vegetarianism, meditation, and yoga, and is an avid reader. Amanda is a private practice consultant with My Private Practice Collective, an online community for therapists with over 17,000 members.